Why Us?
What’s a Brand & Marketing Engineer?
Quite simply, I help brands struggling to navigate & grow their business online with a combination of Strategy, Consulting, & Technology.
Specialising in how to building a local sense of community.
A ‘BRAND’ engineer?
What can a Brand Engineer do for your business?
Due to modern technological advances, such as social media platforms like Facebook, Instagram, TikTok, and YouTube, relying solely on traditional branding and marketing methods is no longer enough.
As a Brand Engineer, I take a more modern, strategic, and innovative approach compared to that of a old school traditional Branding & Marketing solutions that’re being left behind!.
We begin by understanding your customers, how they interact with your brand or business throughout the purchasing process. By using this data and information, we can position your brand uniquely and competitively in the marketplace.
Did you know?
In the 1950s, we were exposed to an average of 250 advertising messages a day. Today, that number has exploded to around 20,000. It's staggering! Due to technology, everything now competes with everything, leaving us all distracted, only partially engaged, & ultimately confused. We are so overwhelmed that we barely pay attention. It's time to take a more modern strategic approach!
A Brand and Marketing Engineer can change & improve that for your business!
A ‘MARKETING’ Engineer?
What can a Marketing Engineer do for your business?
Just like a Brand Engineer uses data insights to understand and map the customer journey, Marketing Engineers map digital marketing strategies to attract customers.
We’re responsible for creating complete marketing strategies, (Rather than individual advertisements & irrelevant social media posts), and planning campaigns across multiple digital platforms to help businesses achieve their desired outcomes.
Most importantly, a good Marketing Engineer aims to maximize the value of each piece of content delivered to the customer. This can only be achieved by having a deep understanding of the customer's needs, wants, and desires, and cannot be achieved by casting a wide net over everyone. However, this understanding must also be combined with the creative expertise of a marketing expert… i.e; a HUMAN!!
